Fix Your Mediocre Marketing with Content Intelligence

Growth Hacking

Content intelligence (CI) is the shiny new toy of content marketing. Like many new technologies, some users may try to adopt content intelligence technology before they fully understand it, and fail to fully realize its benefits. Content intelligence software is expanding in variety and function, so it’s important to understand the pain points content intelligence addresses.

This post offers a brief overview of what content intelligence is. It addresses some of the pain points content intelligence solves, and outlines the first step to prepare for the advent of this exciting technology.

First, let’s define content intelligence.

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