How much thought did you put into your last Facebook cover photo? If you’re like most small business owners, you probably didn’t put much thought into it at all, which […]

The months of June and July are the perfect time to reflect on your content marketing strategy. What’s working? What isn’t? What needs to change going into the fall season? […]

Higher education marketers face an interesting dilemma – in many scenarios, the person who writes the check won’t ever use their services. The buyer’s journey is replaced by the student […]

Understanding JavaScript and its potential impact on search performance is a core skillset of the modern SEO professional. If search engines can’t crawl a site or can’t parse and understand […]

As a social media pro, you probably already use all the biggest social networks (Facebook, Twitter, LinkedIn) and media sharing sites (Instagram, YouTube, Snapchat), along with maybe a handful of […]

Six out of 10 people prefer to watch videos online rather than surfing channels on the small screen. And YouTube is the second-largest search engine next to Google. So it […]

Social selling: by now you’ve certainly heard of it, but you may not be entirely sure what it means. Is it the same as social media marketing? (No.) What about […]

Managing a blog is a tough task, especially if it’s a multi-author outlet. It involves a lot of editing, relationship building, and task management. You don’t need to be an […]

Jennifer Watson began her career as an on-camera meteorologist in Mississippi and Alabama, where she also helped manage both stations’ social media channels and weather blogs. Taking a job as […]