Virtual reality (VR) and augmented reality (AR)—you’ve probably heard these phrases a lot recently. In between technology making great strides and ease of accessibility, more brands are using VR and […]

It’s hard not to be envious of Travis Chambers’ resume. At age 25, Chambers led distribution and content strategy for Turkish Airlines’ super-viral video featuring Kobe Bryant and Lionel Messi. […]

Your company’s Instagram bio is kind of like an elevator pitch. It’s a short but powerful opportunity to share important information with your audience, while conveying the essence of your […]

Getting to know YouTube analytics is crucial if you want to make the most of your YouTube channel. By quantifying the successes and failures of your videos, you can zero […]

While keeping to a regular social media schedule is great, businesses also need to engage in targeted social media campaigns every so often. Social media campaigns aren’t the same as […]

Let’s say you’ve just launched an advertising campaign or published a piece of content, and you want to see how it’s doing. You open up your analytics dashboard and see […]

Every day, over 300 million people use Instagram Stories, the Snapchat-like feature that creates photo and video sequences that disappear 24 hours after being posted. That’s good news for the […]

You put a ton of work into creating great ads on Instagram: choosing the format, selecting your images, writing an awesome caption, and adding a compelling call to action. Now […]

It’s no secret that brands are moving away from traditional marketing methods—TV, print, and radio—and focusing their efforts on social media instead. The dominance of influencers, micro-influencers, dynamic ads, and […]

On June 20th, 2018, Instagram CEO Kevin Systrom announced the social network would be launching Instagram TV (IGTV), a long form video app that’s also accessible from the Explore tab. […]