Author: Hootsuite
5 Easy Ways to Spring Clean Your Social Media
Spring has sprung, step into spring… However many cliches you want to throw at it, spring is here, and as tradition says, we must spring clean. So to celebrate, here […]
Anatomy of Hootsuite’s Best Tweet
As a social media company, we send between 170 and 200 tweets every week. We’re always trying to make our content better, so it’s important to look at what we […]
How to Use Facebook Business Manager: A Simple 8-Step Guide
As the network itself puts it, Facebook Business Manager allows you to “manage ad accounts, Pages, and the people who work on them—all in one place.” It’s a one-stop shop […]
How to Make a GIF: The Complete Guide
If you want to take your social media strategy to the next level and really say what you mean online, it’s essential that you know how to make a GIF. […]
Why Facebook’s Struggles are Good for Brands Using Social Media
This article was originally published on LinkedIn. Facebook now reports that as many as 87 million Facebook users may have had their data exposed as part of the Cambridge Analytica […]
A Marketer’s Guide to Using SlideShare for Social Media
The humble slide show has come a long way. From the Kodak carousel of Mad Men fame to the ubiquitous PowerPoint, here we are in a brave new world of […]
Social media in 2020: 11 data-backed predictions
2020—it’s a year that, because of its symmetrical numerology, tends to attract a disproportionate share of futurist musings. Not wanting to be left out (as well as to capitalize on […]
Facebook Analytics and Insights Beginners Guide
If you’ve ever driven through fog or a blizzard, you know that while it’s physically possible, it’s more difficult, dangerous, and uncertain than when you can see clearly what’s in […]
As Facebook Shifts, Instagram Emerges As A New Home For Brands
This post was originally published on Forbes. For big brands, the difference can be staggering. When Mercedes-Benz shared a post on Facebook recently about the premiere of its new A-Class, […]
Snapchat, Instagram Stories, or Facebook Stories? What’s the difference?
It’s hard to remember a time before they were everywhere, but long ago in Internet time, there was only one name associated with disappearing video: Snapchat. In 2016 (five years […]