Author: Hootsuite
3 Brands Using Instagram Stories Well (And What You Can Learn from Them)
With more than 200 million daily users, it’s likely your brand has at least tinkered with Instagram Stories by now. Indeed, with that size of an audience, more and more […]
6 Simple Ways to Lower the Cost of Your Facebook Ads
Have you ever been blown away by how easy it is to blow through your social media budget before you know it? This is particularly true if you’re running a […]
8 Writing Tools for the Perfect Social Media Post
Ernest Hemingway once said, “There is nothing to writing. All you do is sit down at a typewriter and bleed.” Okay. As a social media marketer, there’s a good chance […]
Resume Template, Tips, and Resources
The nature of work is changing. As jobs in traditional sectors are lost to automation, entirely new careers paths are emerging in the social sphere. Data analysis from Pew Research […]
The Social Media Habits of Generation Z
Forget avocado toast-loving Millennials. They’re old news. We’re here to talk to you about the new young generation: Generation Z. Who are they? Generation Z is anyone born during or […]
A Complete Guide for Marketers
From the boom in popularity of Instagram Stories, to the recent expansion of advertising opportunities—it’s a good time to be using Instagram for business. How can your business get the […]
11 Tactics That Actually Work
To win the attention of YouTube’s algorithm, you need lots of subscribers. Today, I’ll show you real ways to get free YouTube subscribers. No tricks. No hacks. Just tactics that […]
The 5 Key Ingredients of a Perfect Facebook Post Social Media Managers Need to Know
No two Facebook posts are created equal. Of the many ingredients that go into each one—visuals, compelling copy, headlines, and timing—there are countless variations. There is no perfect Facebook post, […]
How to Do it with Tools You Already Have
A/B testing as a marketing strategy goes way back to the days before the internet even existed, when direct mail marketers used it to conduct small tests on a tiny […]
8 Simple Ways to Generate Leads With Social Media
Before we can talk about lead generation on social media, let’s define exactly what we mean when we talk about leads. Leads are, quite simply, potential customers who have expressed […]