Facebook ads can take up a significant amount of a marketing budget. That might be okay if you’re getting good results, but too many marketers advertise on […]

Like paid search before it, paid social has become a hotspot of competition within the digital marketing world. More and more, people are looking to it to […]

We post an overwhelming amount of content online every day. Each month, people read over 23 billion blog posts on WordPress. Certainly, that’s not enough, so we […]

You can throw a lot of money at your social media marketing efforts without seeing the results you’d like. However, one way to ensure your social media […]

Jay Baer: Hey guys, it’s Jay Baer from Convince & Convert, and joined today by my friend Eric Enge who’s the CEO of Stone Temple Consulting, an unbelievably effective and […]

Are you thinking about marketing with video in social media, but not sure which platform will get you the best results? Well, you’re on the right track […]

In many ways, spearheading social media for a major U.S. hospital is like spearheading social for any brand. Telling stories, engaging an audience, managing community feedback, and […]

Oral surgery is, at best, a suboptimal way to spend an afternoon. Uncertainty about the procedure is common. Concern about lingering pain is almost a given. Confusion […]

  Because paid advertising is increasing in expense and, in some cases, decreasing in effectiveness, companies of all sizes and shapes are turning to earned exposure through […]

The best social media marketing blends storytelling and PR. It seamlessly integrates advertising and relationship building, fighting its way through the social noise while never losing sight […]