Author: ConvinceAndConvert
8 Takeaways and Predictions from the Latest Email Marketing Research
We have two recently released, well-authored research reports on email marketing that provide some very different—not contradictory, but different—assessments of email marketing as it stands today and […]
Who Wins the Marketing Fight Between Robots and Artisans?
Do you hear that spooky rustling of the leaves outside your window? It’s artificial intelligence and machine learning, creeping around in the marketing woods like a […]
The 9 Best User-Generated Content Platforms for Driving Engagement and Sales
In 2015, Adweek called it “the next big thing.” In the years since, it’s become colossal. In fact, because of the way it makes marketing more authentic and believable, user-generated content (UGC) […]
Easy Feedback Mechanisms Are Key to Customer Experience Optimization
In digital environments, it’s fairly simple to gauge customer attitudes—at least in part—based on the behavior of those customers. If they come back to the website over and over, they […]
What Marketers Need to Know About the Cambridge Analytica News
If you work in the world of marketing, the Cambridge Analytica news didn’t exactly shock you. In fact, most of us in the business reacted somewhere between a shoulder shrug […]
7 Ways to Use Social Media to Create Buzz-Worthy Events
It used to be you spent five minutes registering for an event and then showed up on the big day, went to a few workshops, drank two free Coronas, and […]
How to Increase Your Visibility with Online Reviews
Effectively marketing your business has always been about finding a way to stand out from the pack. After all, grabbing their attention is the first step in client conversion. But […]
The 26 Best Topics in Healthcare Content Marketing
Content marketing is hard. Content marketing in healthcare is REALLY hard. The good news is that healthcare content marketing has a very large audience. The bad news is that competition […]
New Research Says We’re All About to Boost Our Marketing Budgets
Get out your wallets, CMOs, because chances are you will be spending more on marketing in the next twelve months. In fact, a recent survey by CMO Survey (that’s right—all […]
The 4 Content Optimization Rules You Can’t Afford to Break
We all know the benefits of a great blog. A perfect blog will help to build your brand’s reputation by grabbing readers’ attention and showcasing your site as a credible […]