How much support do you need to back up your claims? If you’re in politics, not much. But then, no one trusts politicians. As a brand leader, you need your […]

Confession: A year ago, I convinced my previous employer to invest in a landing page to support a Snapchat-specific campaign. Although the landing page was pushed across many channels, I […]

A decade into the rise of social media as a business imperative, and we’re still hamstrung by a glut of weak and sometimes misleading statistical measures. In short, social media […]

Do different age groups prefer different online content? Yes, they do. There is no single universal marketing strategy that could work for everyone. A 50 year-old non-techno person would have […]

Our just-released 2017 State of Social Marketing Report shares survey results from 2,738 social media marketing professionals from 111 countries. This report shares real-world insight and understanding of a dynamic […]

There is no social media site more important for creating a professional image and networking with others in your industry than LinkedIn. With more than 430 million members, including leaders […]

The iPhone is called that because when it debuted 10 years ago, making telephone calls was the primary reason to have such a device. My, how things have changed. I […]

In this era of millennial marketing, social marketing, and influencer outreach, there are simply thousands of strategies your business can use to get where you need to go. Fortunately, we […]

Few marketers would admit to valuing quantity over quality—or volume over effectiveness—when it comes to content. And yet for many, their actual output tells a different story. When I interviewed […]

Color theory is the art and science of colors, our understanding of how colors mix, how people perceive colors, and the message the colors communicate. Are you aware that colors […]