Author: ConvinceAndConvert
How to Write an Exceptional Creative Brief
You’re brilliant and creative with the best writers on your team. Do you really need to develop a creative brief? The short answer is “yes.” A creative brief is more […]
Exceptional Customer Care, and How It Changes Everything
Exceptional customer service is redefining what we, as customers, expect—and that affects all customers and all brands, including yours. Takeaways The bar is higher than ever before regarding your brand’s […]
Which HTML5 Elements Are Important for WordPress SEO?
HTML5, the most recent HTML version, has been around for a few years now (though it was the first major HTML update in 14 years). However, there are still some […]
How to Make Sure Your Content Gets Seen
This may be the best content marketing integration I’ve experienced. And that’s an increasingly important topic, as content marketers fret about how to get eyeballs and ear holes to their […]
How Is Dark Social Affecting Your Brand?
The term “dark social” is kicked around every so often by marketers. But what is it, how does it affect your brand, and how you can measure it? Messaging apps […]
The Right Way to Balance Business and Fun in Your Content Marketing
When a brand is new and growing, they tend to be freer—and often more fun and creative—with their content. A young brand’s very survival depends upon making a splash, catching […]
5 Tips to Rebuild Your Content Strategy from Scratch
Quality content has solidified itself as a key ingredient in today’s marketing mix. It’s getting harder by the day for businesses to thrive without a good strategy in place. In […]
What Does Jason Bourne Have to Do with Your Content Marketing?
Going off-brand with your content could mean losing your audience. Learn what the Bourne franchise can teach us about brand consistency. Takeaways Putting action icon Jason Bourne in drag dilutes […]
These Are the 4 Key Characteristics You Need to Look for When Hiring
Have you found your business growing lately and are in need of more workers? Adding a workforce team should be handled with care, as there are so many different routes […]
B2B Marketers Are Working Harder Than Necessary
A new study from Corporate Visions of 400 B2B organizations found something that doesn’t really surprise me, but still has me SMH. 64% of B2B companies spend less than 20% […]