LOS ANGELES — Musician Austin Mahone and digital influencer Jake Paul are among the handful of celebrities who are joining a special 24-hour live stream on Giving Tuesday.
The stream is co-hosted by Shira Lazar, CEO and founder of online media brand What’s Trending, and YouTuber Bart Baker.
All proceeds from the live broadcast, which will take place at musical.ly’s new Los Angeles headquarters, will be donated to the Pablove Foundation, which works to help fight childhood cancer.
What’s Trending is a media company with over 125 million YouTube views to date. Musical.ly, which has over 160 million users, is a video social network for creating, sharing and discovering short videos, and live.ly is its sister app.
Lazar and Baker will go live from 1 p.m. PDT on Tuesday to 1 p.m. PDT Wednesday, Nov. 30 on the What’s Trending Live.ly channel.
Throughout the day, the stream will feature a range of programming including comedy, music performances and games.
Other special guests include: Perkins Sisters, Bratayley, Collab, Daniel Skye, Far East Movement, Luna Blaise, Trevor Moran, Jojo Siwa, Wesley Stromberg, Sammy Wilkinson, Los 5 and Brent Rivera.
Fans can donate virtual gifts during the live broadcast or participate in the “Giving Tuesday” challenge on musical.ly by uploading a video with the hashtag #GivingTuesday.
“We are constantly searching for innovative ways to use social media to give back,” Lazar said in a statement. “I couldn’t think of a better way to use the Musical.ly and live.ly platforms and communities. Harnessing the power and voices of young people and together supporting The Pablove Foundation’s quest to fight childhood cancer – with love. “