But to get the most out of this new discipline, search marketers need to be able to reach more people and try more use cases.
This white paper from LiveRamp explains how to do both — scaling people-based search to its full potential. Read it to learn:
- why people-based search is such a big deal.
- what it takes to scale this powerful new discipline.
- seven different ways you can use it once you have the right data
Visit Digital Marketing Depot to download “7 Ways to Use People-Based Search”.”