5 Crucial Values for Global Brand CMOs

Growth Hacking

The opening line to the Executive Summary of recently released research by The CMO Club, in partnership with Oracle Marketing Cloud, says it all:

“There used to be a time when a given brand that was based in a given country only had to deal with the challenges of marketing their brand in that country. Of course those days are long since gone, for essentially every company today is global in one way or another.” (highlight to tweet)

In today’s world, there is no difference between marketing a global brand and marketing a brand, globally. Think about it.

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