43 Expert Tips on How to Future-Proof Your Content Strategy [Infographic]

Growth Hacking

Two years ago, well-known blogger Mark Schaefer coined the term “content shock” to describe an inevitable reality in the digital marketing world: too much content and not enough time to consume all of it.

Using simple economic terms, he argued that the “supply” of web content is doubling every nine to 24 months, while “demand”—which is Internet users’ ability to consume content—is finite. Even if mobile devices have allowed us to increase media usage to 12 hours and nine minutes per day, there’s only so much texting and tweeting we can do during the wee hours of the night.


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